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Convenience foods

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Normandy's agrifood industry has always succeeded in promoting the authenticity of its produce and of innovating.
Leading companies: Frial, Amand-Bianic, Stefano Toselli, Allis (Alliance group), Ariake
La Normandise is the leader in cat and dog food sachets

Ariake based in Alençon: the Japanese leader in meat-based soup preparations produces, on its Alençon site, dried soups and sauces destined for restaurants and industrial clients. With its vast demand for poultry, Ariake purchases, in particular, from the SNV (LDC group) poultry slaughterhouse in La Chapelle d'Andaine. The factory covers a surface area of 6,600m2. At present, the company has recruited eleven employees. Ultimately a workforce of 30 is expected.

Allis (Alliance group) in Falaise (workforce: 150), European leader in its speciality: convenience foods, essentially pasta-based (lasagne and tagliatelle, fresh or frozen) for supermarket distribution and outside catering. With a production zone of 6,500m2, the new site will offer the company the opportunity to expand and double its production.

Stefano Toselli in Mézidon Canon (workforce: 260) produces fresh and frozen foods: essentially pasta-based convenience foods (lasagne, cannelloni and macaroni) throughout Europe for hypermarkets/supermarkets and institutional catering. The plant has been awarded with a number of quality labels: IFS*, BRC*, ISO 9001, Ohsas 18001. And although its production is currently essentially pasta-based, the plant is also working on new prospects. The latest on-site innovation: savoury Mediterranean crumble.

Frial (Alpha group) in Saint-Martin-des-Entrées (workforce: 420), specialising in seafood and frozen convenience foods. Over 70% of the company's capital was recently bought over by Alpha Private Equity Fund 5 investment fund. Frial is the French leader in the frozen seafood sector with a market share of 30 to 40%. The company markets in the form of white-label products to major supermarkets (Carrefour, Champion, Cora, Monoprix…) and to specialised outlets such as Picard. Alpha is looking to develop its export sales, initially to the United States.

Amand-Bianic in Vire (workforce: 115). The Vire plant essentially produces Andouille de Vire, a traditional smoked chitterling sausage.

Gel Manche in Carentan (workforce: 120): produces fresh delicatessen products such as seafood terrine, salad and other mixed or blended products. Smooth textured convenience foods for the elderly or for special hospital catering are one of the company's key development prospects. The company boasts three distinct activities: GM Gastronomie (salads, fresh delicatessen), GM Nutrition (salads and smooth textured convenience foods) for geriatric, ENT or paediatric hospital catering, and, finally, Gourmet des Iles.

La Normandise in Vire (workforce: 420), national leader and ranking in 3rd position in Europe (following Friskies and Whiskas), for dosed meals packaged in individual sachets or cartons, for cats and dogs, under distributor brands (80% of the site's total production). 45% of the company's turnover is generated by export sales. La Normandise has invested €20M in new production lines and €6M in a new storage warehouse (8,000m2 over a 8.5ha site). Furthermore, thanks to its subsidiary Énergal, the company now markets its own range of pet food, exclusively via the internet, under the Brand name Équilibre et Instinct.

*IFS: International Food Standard
*BRC: British Retail Consortium

  • La Normandise
  • Normandise Vire
  • Chaîne poisson surgelé
  • Brocéliande